If your website is not optimized for mobile platforms, you are missing out on an entirely different audience that wants to know what you are all about. Mobile can no longer be ignored due to the growing popularity of tablets and smartphones. The general public views most of their information from these devices. Make sure your website is ready for mobile viewing by being responsive and designed with mobile SEO in mind.

Responsive design focuses on detecting the size of the visitor's screen and then adjusting the spacing, image size, etc., dynamically to fit. Instead of making a new version of the website for the iPhone 7, Galaxy S6, Blackberry and any other new device that comes along, it simply detects the resolution and adjusts accordingly using fluid grids and smart CSS.

The second most important step is to optimize the code and increase the speed of the page. This is important for any web developer, but on mobile it is even more important. PC users tend to be more forgiving, but you have a shorter window of time to please mobile users. If the site doesn't load fast, you can kiss the visitor goodbye.